Design and Visual Communication

Design and visual communication focuses on understanding and applying drawing techniques and design practice to communicate design ideas. Students enhance their ability to conceptualise, develop, and communicate design ideas and potential outcomes, and their skill to interpret graphical information.

The components of Design and Visual Communication are:

Knowledge of Design Practice

Design practice focuses on developing conceptual designs in response to a brief. Knowledge of design practice includes understanding that designers identify the qualities and potential of design ideas in terms of the broad principles of design (aesthetics and function) and sustainability, and that they are influenced by societal, environmental, historical and technological factors.
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Visual Communication

Visual communication refers to the effective communication and presentation of design ideas using modelling and graphic design techniques.
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Graphics Practice

Graphics practice refers to the creative application of drawing and design knowledge and techniques to develop conceptual outcomes that address a brief, or a technological outcome of a graphical nature.
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