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Ministry of Education.
Kaua e rangiruatia te hāpai o te hoe; e kore tō tātou waka e ū ki uta

Miranda Brown: conscious cloth

Sustainable and environmentally friendly business practices are some of the most important issues facing industry today as awareness of diminishing resources and the long-term impacts of industry on the environment increases. Conscious Cloth is an Auckland-based fashion label that uses sustainable business practices to produce high-quality women's living wear with an environmental aesthetic. This case study takes a look at the philosophy behind this sustainable fashion label and how this is manifested in sustainable business practices, both in the management of the company and in producing a fashion collection.
Focus points include: Additional Support Material:

Characteristics of Technological Outcomes

  • Understanding that technological outcomes are a resolution of form and functional priorities.

Context specific Technological Skills and Knowledge

  • Constructing a textiles product.
  • Understanding of sustainability in design.

Miranda Brown


Teaching activities

Discussion starters (Years 12-13)

Discuss the following terminology in relation to the manufacture of textile products:

  • Sustainability;
  • Life-cycle analysis;
  • Cradle-to-cradle design.

Discuss the relationship between lifecycle analysis, design innovation and a sustainable textile technology.

Discuss the competing priorities and compromises made as a result of lifecycle analysis when developing a sustainable textile technology.

Miranda Brown: conscious cloth

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