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Ministry of Education.
Kaua e rangiruatia te hāpai o te hoe; e kore to tātou waka e ū ki uta

Super hero battle at Paeroa tyre shop

11 August 2015


A locally owned tyre shop in Paeroa has been told by entertainment giant, DC Comics, to change their branding or risk being taken to court.

The issue arose after a couple decided to rebrand their business and incorporate a superhero into their branding. The blue and orange superhero holding a tyre has now been pulled up for similarities in outfit, colour, and the five-sided diamond pictured on his chest to that of Superman. 

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Discussion starters

  • Characteristics of technology: Use this and other examples to explain the role codified knowledge plays in technological practice (level 5). Explain how different disciplines have impacted on technological practice (level 6).


Image courtesy of Salvatore Vuono/FreeDigitalPhotos.net

Keywords: signage, copyright, law, characteristics of technology

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