Super hero battle at Paeroa tyre shop
11 August 2015
A locally owned tyre shop in Paeroa has been told by entertainment giant, DC Comics, to change their branding or risk being taken to court.
The issue arose after a couple decided to rebrand their business and incorporate a superhero into their branding. The blue and orange superhero holding a tyre has now been pulled up for similarities in outfit, colour, and the five-sided diamond pictured on his chest to that of Superman.
- Characteristics of technology: Use this and other examples to explain the role codified knowledge plays in technological practice (level 5). Explain how different disciplines have impacted on technological practice (level 6).
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