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Isobel Engineers New Brand Identity and Campaign for Micralite

27 August 2018

Photograph of a mother and a father walking either side of a toddler. The father is pushing a stroller.

The brand film focuses on the brand's engineering qualities, stating that "the best engineering should go unnoticed".

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Indicators of progression for discussion starters

Component Indicator Level
Characteristics of technology Use this and other examples to identify that technology involves people designing and making technological outcomes for an identified purpose 1
Technological systems Use this and other examples to discuss examples of creative and critical thinking that have supported technological innovation 5

Keywords: brand, baby stroller, digital media, transport, characteristics of technology

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