Innovative caps help drinks firm target healthy option
14 October 2014
After studying the amount of sugar in bottled drinks, in everything from fizzy drinks to flavoured water and iced teas, Vitalzing chief executive Alister Gates decided that there was a market for healthy, sugar-free products that still tasted good.
The drink range uses a hermetically sealed cap from US company BlastMax. The cap holds the vitamins and Stevia a natural sweetener. The sealed caps can be pushed down to release the product into the water. Gates said that in water, beneficial ingredients such as vitamins and probiotics break down very quickly, which requires a lot of preservatives.
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