How giant digital adverts could soon be in our cities
02 April 2017
The images are created using a projector and a strip of reflective material fixed to the side of a building.
The adverts can be targeted. For example, a machine-learning camera can recognise a car’s make and change the ad to target those drivers. Concerns have been raised about the adverts causing accidents.
Indicators of progression for discussion starters:
| Component | Indicator | Level |
| Technological modelling | Use this and other examples to identify why prototyping is important in technology and identify the specifications used to evaluate particular prototypes | 2 |
| Technological modelling | Use this and other examples to explain how functional modelling and prototyping allows for consideration of both what "can" be done and what "should" be done when making decisions | 4 |