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Ministry of Education.
Kaua e rangiruatia te hāpai o te hoe; e kore to tātou waka e ū ki uta

How giant digital adverts could soon be in our cities

02 April 2017

City skyline at night

The images are created using a projector and a strip of reflective material fixed to the side of a building.

The adverts can be targeted. For example, a machine-learning camera can recognise a car’s make and change the ad to target those drivers. Concerns have been raised about the adverts causing accidents.

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Indicators of progression for discussion starters:

Component Indicator Level
Technological modelling Use this and other examples to identify why prototyping is important in technology and identify the specifications used to evaluate particular prototypes 2
Technological modelling Use this and other examples to explain how functional modelling and prototyping allows for consideration of both what "can" be done and what "should" be done when making decisions 4

Keywords: advertising, digital, technological modelling

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