Healthy dessert or miracle hangover cure?
12 December 2012
When a fruit farm devised a healthy dessert alternative to ice-cream, the marketing opportunities turned out to be wider than expected. The new fat-free dessert has been a hit as one of the five recommended daily servings of fruit and vegetables. But it has also won a following among an unlikely clientele after they discovered its qualities as a hangover cure and an alcoholic cocktail ingredient.
- Food Technology: new product development - market niche
- Characteristics of Technological Outcomes: ‘proper’ and ‘alternative’ functions