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Kaua e rangiruatia te hāpai o te hoe; e kore to tātou waka e ū ki uta

Healthy dessert or miracle hangover cure?

12 December 2012

Scotsman

When a fruit farm devised a healthy dessert alternative to ice-cream, the marketing opportunities turned out to be wider than expected. The new fat-free dessert has been a hit as one of the five recommended daily servings of fruit and vegetables. But it has also won a following among an unlikely clientele after they discovered its qualities as a hangover cure and an alcoholic cocktail ingredient.

Scotsman.com online article

Discussion starters

  • Food Technology: new product development - market niche
  • Characteristics of Technological Outcomes: ‘proper’ and ‘alternative’ functions

Keywords: new product development, market niche, fat-free, hangover cures, food technology, characteristics of technological outcomes

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