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Kaua e rangiruatia te hāpai o te hoe; e kore to tātou waka e ū ki uta

Halal standards a food industry headache

17 June 2014

Chocolate pieces.

Companies are rushing to tap the surging NZ$1.1 trillion global halal market. But the storm of bad publicity that hit confectioner Cadbury in Malaysia after its chocolates tested positive for traces of pork highlights the costly religious minefield food companies must navigate.

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Discussion starters

  • Characteristics of technology: Use this and other examples to discuss examples to illustrate how socio-cultural factors influence technology and in turn technology influences socio-cultural factors in complex and on-going ways. (level 6)
  • Brief development: Use this and other examples to establish the specifications for an outcome based on the nature of the outcome required to address the need or opportunity, and informed by key stakeholder considerations. (level 5)

 

Image courtesy of Grant Cochrane/FreeDigitalPhotos.net

Keywords: halal, cadbury, food, characteristics of technology, brief development

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