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Ministry of Education.
Kaua e rangiruatia te hāpai o te hoe; e kore to tātou waka e ū ki uta

Glassons ditches skinny mannequins

20 October 2014

Shop mannequins

Women's clothing giant Glassons is backtracking on its use of skinny mannequins, apologising to customers for the "unattainable depiction of women".

Hallenstein Glasson Chief Executive Graeme Popplewell said the company agreed its mannequins were unacceptable. He had ordered their removal from display in all stores.

"While these mannequins are not new to the business, we have taken on-board the feedback of New Zealand women in its entirety, and we unreservedly apologise for any upset we may have caused those who viewed the store displays," he said. 

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Discussion starters

  • Characteristics of technology: Use this and other examples to explain technology as a field of on-going contestation and why competing priorities arise. (level 7)
  • Technological modelling: Use this and other examples to describe examples to illustrate how prototypes are tested to evaluate a technological outcome’s fitness for purpose. (level 4)


Image courtesy of africa/FreeDigitalPhotos.net

Keywords: mannequins, fashion, characteristics of technology, technological modelling

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