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Coca-cola selfie bottle snaps your portrait mid-sip

01 December 2016

Woman drinking from a soft drink bottle

There is a "cap" at the bottom of the bottle, which has an integrated, front-facing camera.

Users of the camera can seamlessly upload the pictures to their phone or computer for easy social media sharing across their own, and the company’s, platforms.

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Indicators of progression for discussion starters:

Component Indicator Level
Characteristics of technology  Use this and other examples to describe examples of how technology has impacted on the social world over time 3
Characteristics of technological outcomes Use this to justify the fitness for purpose of technological outcomes in terms of their physical and functional nature and socio technological environment/s they are used within 7

Keywords: drinks, food, digital, characteristics of technological outcomes, characteristics of technology

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