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Ministry of Education.
Kaua e rangiruatia te hāpai o te hoe; e kore to tātou waka e ū ki uta

Coca-Cola campaign gives old bottles “2nd lives” with 16 functional caps

25 June 2014

The tops of plastic bottles

As part of its global sustainability program, Coca-Cola has launched a line of 16 innovative caps, which can be screwed onto bottles after consumption. The caps transform the bottles into useful objects, such as paintbrushes, water guns, and pencil sharpeners. Coca-Cola will distribute 40,000 bottle caps in Vietnam and Thailand to encourage its buyers to reuse plastic bottles.

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Discussion starters

  • Characteristics of technological outcomes: Use this and other examples to explain how technological outcomes have been successfully used by end-users for purposes other 
than what they were originally designed for. (level 4)
  • Characteristics of technology: Use this and other examples to critique the role of technology in the development of sustainable environments. (level 8)


Image courtesy of kangshutters/FreeDigitalPhotos.net

Keywords: coca cola, bottle caps, characteristics of technology, characteristics of technological outcomes

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