Coca-Cola campaign gives old bottles “2nd lives” with 16 functional caps
25 June 2014
As part of its global sustainability program, Coca-Cola has launched a line of 16 innovative caps, which can be screwed onto bottles after consumption. The caps transform the bottles into useful objects, such as paintbrushes, water guns, and pencil sharpeners. Coca-Cola will distribute 40,000 bottle caps in Vietnam and Thailand to encourage its buyers to reuse plastic bottles.
- Characteristics of technological outcomes: Use this and other examples to explain how technological outcomes have been successfully used by end-users for purposes other than what they were originally designed for. (level 4)
- Characteristics of technology: Use this and other examples to critique the role of technology in the development of sustainable environments. (level 8)
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