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Ministry of Education.
Kaua e rangiruatia te hāpai o te hoe; e kore to tātou waka e ū ki uta

Brand human: why efficient automation will not always be best for business

04 May 2017

Robot workplace cartoon.

It is suggested that employing people could become the next big thing in ethical branding. This will depend on  whether automation is rolled out in such a destructive way that communities come to resent it.

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Indicators of progression for discussion starters

Component Indicator Level
Characteristics of technology Use this and other examples to explain how people’s perception of technology influences their acceptance of technology 5
Characteristics of technology Use this and other examples to discuss examples to illustrate how socio-cultural factors influence technology and in turn technology influences socio-cultural factors in complex and ongoing ways 7

Image courtesy of toonsteb/FreeDigitalPhotos.net

Keywords: robots, automation, construction and mechanical, digital, characteristics of technology

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